-
Last week at the Webcom conference, the big buzzword was open: open networking, open mesh, open social, open products, etc. The era of the Web 2.0 is over. It's now the Web ME.0. ME.0 is about the individual. Not the products. Not the technologies. Not the businesses. The people. And those people...
-
Go Ahead, Manage is over one year old. I know, it's young compared to most of the blogs out there. I've been writing the majority of Go Ahead, Manage's content. After a year, I find that the greatest challenge is to have something to say . This blog is not about my personal life, but about...
-
Everyday I receive unsolicited emails selling my 'high-quality" email lists to market AceProject. All those emails promise me that the lists are 100% opt-in, qualified buyers who just can't wait to learn about my product. I also see the same offers from magazines and online community sites...
-
I'm in charge of both sales and marketing at Websystems. This is highly irregular: at most companies, sales and marketing are kept separate. However, in a small company like us, it makes more sense to have one person do both sales and marketing. Since our business is online, I can do live demos and...
-
Yesterday I wrote about my heart-breaking separation from my beloved Xobni. So how can we keep this from happening at our company? How do we keep our clients happy? 1. Close mouth, open ears It's the most basic part. Listen to your clients. REALLY listen to them, don't just hear them talk while...
-
Websystems is located in Quebec City . This year, it's the 400th anniversary of the city's foundation. While technically, Quebec City is not the oldest city in North America, it is the only one that is still there, in its original location. To celebrate the event, we've been having a big...
-
Sometimes we are so bent on closing a sale that we are tempted to ignore the needs to the clients and push our product. We are focused on the short term (closing the sale), instead of the much more profitable long-term (having a happy client). AceProject is a great project management system. Unfortunately...
-
Do you remember the last time you shopped for a car? As you get in the dealership, you start looking at cars in the showroom. A salesperson helps you out, answering your questions and guiding your choice for a new car. Once you've decided what you wanted, the pressure is applied. As you are sitting...
-
I have a bachelor's degree in journalism. If I met my former classmates, they would frown at my career in marketing, thinking that I had gone on the dark side of force, so to speak. I think they're wrong. In my mind, journalism and marketing are not quite different. What changes is the audience...
-
It seems to me marketing is about convincing people to buy a product. In so doing, should it not tell people something that makes sense? Especially in business-to-business marketing, I don't want to insult my reader's intelligence by telling them a bunch of nonsense. Do they really care about...
-
As any software development company will tell you, there are always more features to add to a version than there is time to implement them correctly. Hence, we face a challenge: implement more features with limited functionnality, or implement fewer features will full functionality. It may be tempting...